Recent exciting and impactful collaboration between us and Aqarius Creative for the UK launch of Hada Labo, Japan’s largest cosmetics brand. The use of our ‘66 Ford Mustang as part of the promotional campaign adding a touch of classic elegance to the event.
- Strategic Partnership: Partnering with Aqarius Creative, a Glasgow-based agency specialising in branding, content creation, social media, and influencer management, demonstrates a strategic approach to promoting the Hada Labo brand in the UK market.
- Vehicle Branding: The use of printed vinyl collateral and special vehicle vinyls for the Mustang’s branding is the smart way to make the car a moving billboard for the brand. Impactful logos on the bonnet and boot, along with social media icons on the bodywork, ensure that the message is clear and eye-catching.
- London Tour: Taking the Mustang on a tour through central London, particularly in high-traffic and iconic areas like Soho and Bond Street, is a fantastic way to maximise exposure. It allows the brand to reach a wide and diverse audience.
- Brand Ambassador: Having Superstar Sophie Hermann as a brand ambassador adds star power and credibility to the event. Her prescence was a huge impact towards the success of this promo campaign.
- Audience Engagement: Stopping in the iconic Bond Street for audience participation and interviews was a great way to engage with potential customers and create buzz around the Hada Labo launch.
- Multichannel Approach: The collaboration included a strong social media component, which is crucial for reaching a younger and tech-savvy audience. Leveraging social media for live updates, behind-the-scenes content, and influencer endorsements amplifying the reach.
Our collaboration not only utilised our eye-catching Mustang but also incorporated various marketing and promotional elements to create a memorable and impactful launch for Hada Labo in the UK market. Combined the nostalgia of a classic car with modern marketing techniques.
