RNG Classics for Friends Like These & Lucy Meck

A recent collaboration with Lipsy London and Lucy Mecklenburgh showcased how a classic car can become the centrepiece of a high impact launch event.

To celebrate Lucy’s Capri-inspired clothing collection, our iconic Ferrari 308 GTB was selected as the hero vehicle for the day. The car’s unmistakable 1980’s Italian styling perfectly complemented the collection’s Mediterranean aesthetic, adding a layer of timeless glamour to the campaign.

The activation began at the luxurious Corinthia London in Westminster, where we collected Lucy before transporting her in style (albeit in the rain!) to the launch party at Daphne’s in Kensington.

Upon arrival, the Ferrari took pride of place outside the venue, serving as both a dramatic arrival vehicle and a striking visual backdrop. Guests, models and celebrity attendees posed with the car throughout the evening, generating premium lifestyle imagery and highly shareable social content that amplified the reach of the collection launch.

The combination of Lucy’s fashion influence, Lipsy’s contemporary brand appeal and the cinematic presence of the Ferrari created a memorable experience that resonated across both press and social channels.