RNG Classics Mercedes G63 for Fenty Beauty

 A G-WAGON TAKEOVER IN WEST LONDON!

When returning client Fenty Beauty came back to RNG Classics, the brief was simple: create something imposing, striking and impossible to ignore for a full day of beauty influencer activations across West London.

Our answer was a volcanic black Mercedes AMG G63 G-Wagon, transformed by our team with crisp white FENTY BEAUTY branding across the doors to create a rolling brand statement with serious street presence.

Few vehicles command attention quite like a G63. Its unmistakable silhouette, towering stance and sheer presence made it the perfect canvas for Fenty Beauty, taking the brand out onto the streets and turning every journey between activations into part of the campaign itself.

With the full Fenty PR team on board, RNG Classics worked alongside the brand to curate and manage the automotive element of the day, moving through Kensington, Fulham and Chelsea as influencers, content and locations came together across the capital.

The G-Wagon became far more than transport. Parked outside venues, arriving at influencer meetings or simply moving through some of London’s most recognisable neighbourhoods, it acted as a mobile billboard, content backdrop and unmistakable physical extension of the Fenty brand.

From preparing the vehicle to bespoke branding, logistics and supporting the team throughout the day, the activation demonstrated exactly what RNG Classics can bring to modern brand campaigns: standout cars, creative execution and the ability to turn four wheels into something people stop, photograph and talk about.

For Fenty Beauty, one of the world’s most recognisable beauty brands, subtle was never really going to cut it.

Neither was the G63!