Puma Speedcat x Footasylum

Our recent collaboration with Footasylum for the launch of the Puma Speedcat trainer was the perfect blend of classic style and modern streetwear culture. Shot in the heart of Manchester, this exciting campaign saw our stunning 1990s Rosso Red Mercedes 300SL take centre stage, embodying the effortless fusion of speed, style, and nostalgia that defines both the Speedcat and our classic car collection.

From the moment our iconic Mercedes 300SL rolled onto set, it was clear that the car’s sleek lines and unmistakable presence perfectly complemented the Puma Speedcat’s racing heritage.

Footasylum’s creative direction brought an edgy, urban vibe to the shoot, while the 300SL provided the ultimate nod to the golden era of ‘90s luxury performance. Whether positioned under the bright studio lights or captured in motion, the 300SL was the ideal backdrop to showcase Puma’s signature motorsport-inspired footwear.

The energy on set was palpable, with photographers, stylists, and models all working in sync to bring the vision to life. The 300SL added a touch of authentic automotive heritage, effortlessly blending with Footasylum’s cutting-edge fashion aesthetic.  From high-speed rolling shots to close-up lifestyle imagery, the collaboration celebrated the intersection of classic automotive excellence and contemporary streetwear style.