Can Lotus Survive and a look through our Esprit Turbo & volcanic Exige

Posted on July 13, 2025

Lotus has been in the news recently. (also did you see what they did at Goodwood FOS – sticking stickers all over the other brands stands?!) Scrolling through motoring news this weekend, I spotted headlines like “Lotus poised to end UK sports car production at Norfolk factory”, followed swiftly by a reassurance: “Lotus confirms Norfolk plant safe with no plans to close.” While this saga may seem like a Lotus-specific problem, it’s actually a microcosm of much broader issues rocking the Western car industry — from sales slumps to supply chain collapse.

The Bigger Picture: Car Industry Crisis

  • Lotus sales plunged 42% last quarter, with just 1,274 cars sold — not nearly enough to sustain operations.

  • These aren’t Lotus-only issues. Brands like Porsche, Nissan, Ford, Jaguar, Stellantis, Volkswagen, and others are all facing plant shutdowns, job cuts, and plummeting sales.

  • The ripple effects include shortages of wiring harnesses, body panels, subframes, and even tiny screws — vital components that, if delayed, halt entire production lines.

  • Dealer shortages further compound issues. Robert Forrester from Vertu dealers warns of “petrol cars in compounds sold to customers but undelivered due to EV‑quota delays… ‘It’s rationing by the back door.’”

Then, thrown into the mix are Trump-era tariffs — an unwelcome complication on top of an already dire situation. With this backdrop, the rise of Chinese EV brands — cheap, available now, and aggressively expanding — becomes unsurprising.


Why 80’s and 90’s Cars Matter Now More than Ever

We don’t have fixes for this mess. But here’s a fact I stick by: the golden age of driver-focused performance cars peaked in the 1980’s and 199o’s. These cars were:

  1. Lightweight and engaging

  2. Designed with driver emotion in mind — not reliant on software updates

  3. Built to smile-inducing standards, both on the road and at shows

And they’re appreciating in value—or at least holding steady—thanks to nostalgia and mechanical purity.


Spotlight: Our Lotus Esprit Turbo & Volcanic Exige

At RNG Classics, we celebrate that era with two standout Lotus models:

  • Lotus Esprit Turbo in gloss black with striking gold livery — a timeless 80s supercar that pairs drama with precision.

  • The often-underrated but volcanic Lotus Exige, offering fierce performance and razor‑sharp handling in a compact, lightweight package.

These aren’t just great cars — they represent peak car engineering at its best. Can Lotus survive on sales of just 1,274 units? Almost certainly not — but we’re all rooting for them. My Exige bears a plaque signed by one of the craftsmen at the Norfolk plant. It’s a powerful reminder that behind the headlines are real artisans keeping the brand alive.


Our Takeaway

The global car market’s under pressure, but that only heightens the appeal of truly special vehicles — the kind you can hire from RNG Classics:

  • Authentic, emotionally-engaging classics

  • Built when driving passion was engineered, not programmed

  • Still bringing smiles—and likely holding or rising in value

If you want to experience the raw thrill of Lotus performance, from our sleek Esprit Turbo to our explosive Exige, we’d love to introduce you to these drivers’ cars!

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